YAKIMA – This week, the National Research Corporation (NRC) announced Yakima Valley Memorial Hospital as a winner of their 2009/2010 Consumer Choice Award. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 300 markets throughout the U.S. The winners will be featured in this week’s Modern Healthcare magazine.
“We are honored that our community has selected Memorial as their hospital of Choice,” says Rick Linneweh, President and CEO of Memorial. “With this recognition, we re-dedicate ourselves to the mission of quality care in a safe environment with state-of-the-art medicine. Our community deserves nothing less.”
This is the fourteenth year NRC has awarded hospitals whose consumers have recognized them for providing the highest quality healthcare. Ginny Martin, President of NRC’s Ticker Division, said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Healthcare Market Guide Ticker℠ study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Core Based Statistical Areas (CBSAs), as defined by the US Census Bureau. The Ticker study surveyed over 250,000 households representing over 450,000 consumers in the contiguous 48 states and the District of Columbia.
“Healthcare has become an increasingly important issue across the country and empowered consumers are making decisions for themselves and their families when selecting their healthcare facilities and services,” Martin said. “As care options multiply and financial challenges remain strong, consumer perception of quality continues to grow in importance. Dedication to providing high quality healthcare has become essential for all hospitals. In the face of adversity, these Consumer Choice award winners exemplify the dedication it takes to provide quality healthcare to their communities, and we are please to honor them through the eyes of their patients.”
NRC’s Healthcare Market Guide Ticker is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC’s study.